RNIB (Royal National Institute for Blind People)
We’ve worked on many projects for RNIB, including creating multimedia content for an online campaign celebrating the bicentenary of Louis Braille, helping to migrate content for their new intranet, and writing for their e-newsletters.
Our biggest project has been rewriting the section of their website aimed at health and social care professionals. This was a complex project and we worked closely with the web and marketing teams to develop an effective navigational structure. We also liaised with RNIB service teams to understand their work and then worked with them to develop accessible and engaging copy. As RNIB works with blind and partially sighted people their accessibility requirements for web copy are particularly high. All content must be written in accessible and plain English, meeting RNIB Surf Right Guidelines for web accessibility.
- Copywriting and editing
- Web navigation
- Writing for the web
What the client said
‘We regularly work with Kindlemix Communications on various projects. They are great to work with, highly responsive and organised and full of creative ideas for how we can get information across to our audiences. They have helped us to restructure several sections of our complex website and provide newsletter and web content. We can always rely on them to produce clear, engaging and well written copy. They come highly recommended.’
Kelly Harrison, (previously) Web and Digital Marketing Manager, RNIB