Why is it important?
Most people are using the internet on their smartphones these days. In fact in most countries, more people use phones to go online than they do PCs or laptops. Phones are cheaper and more accessible, and we’re all on them far too much!
People get easily frustrated. We all expect things to work easily online. If it’s not easy to view your site without zooming in and out or waiting for an annoying menu to load, a web visitor is likely to give up and go elsewhere.
Another reason why it’s important is that Google now ranks sites in line with how mobile-friendly they are and this will affect where you appear in its search results.
So if you haven’t thought about how your website looks and works when viewed on a mobile, you should.
How can I test it?
- Use your phone: Well the easiest way is to view your site on a mobile phone.
- Use your browser: You can also get a sense of how responsive your site is by resizing your browser (drag in from a corner to make your browser the shape of a mobile and see what happens to your site). If the site resizes and the content is readable, then that’s a good start. But if the site gets cut off on one side, or the content becomes jumbled, that’s not so good.
- Online tools: There are also lots of useful tools online, the best being Google’s Mobile-Friendly Test. Just follow the link and enter your site’s URL to see how it performs. This image shows the result we got for our site…
- Google webmaster: And for a more detailed usability test why not take advantage of Google’s webmaster tools (there’s a bit more set up involved in this though).
Do you need help?
Sometimes things can be fixed quite easily. Other times there are signs that your website is out of date. Kindlemix provides beautiful and affordable websites that are fully mobile-responsive. Take a look at some examples on our sister site www.spark-sites.co.uk or feel free to call and speak to Anne for a no obligation chat about how we can help make your site more mobile-friendly.